William “Bill” K. Coors helped construct high-quality ceramic insulators that would be used for the calutrons in the Y-12 Plant at Oak Ridge, TN, during the Manhattan Project. In this interview, Coors discusses his upbringing, including feeling homesick while away at Philips Exeter Academy. After graduating from Princeton, he took over the Coors Porcelain Company. One day, he received a mysterious phone call from the Lawrence Radiation Laboratory, recruiting Coors to quickly provide insulators that would withstand the electric voltage produced by calutrons. He explains why his insulators were the only kind able to withstand the voltage. Lastly, Coors elaborates on the revolutionary practice of using recyclable aluminum cans to hold beer, a process which he helped pioneer in the 1960s.